A Domain Name is much like a trademark or a license. It allows people to find your website by name instead of by number. It also allows customers to have a much more professional look because their website can be www.businessname.com.au instead of www.ispservice.com.au/BUSINESSNAME/ There can only be one of any Domain name in the world. If www.example.com is already registered by another company, then you must find a name that is not yet registered.
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